Superstore campaign

Progressive.com has so many offerings that it’s a virtual insurance warehouse. That's what inspired my writer (John Park) and I to come up with the Superstore concept, and its quirky cashier Flo.

Our campaign has since taken on a life of its own. Flo has become a pop-culture icon with over 340,000 Facebook fans, her own halloween costume and, she gets results – Progressive has posted gains every year since the campaign’s introduction.

Now in its third year, Flo and the Superstore have taken the lead in all of Progressive’s media efforts. Here are a few of my favorites.